»» Tuscan Avant-garde Wineries: Blending Modern Oenology and Top Design
Petra winery in Tuscany — see in the picture, is one of the several Italian wineries which hired in the last few years famous architects to designe its cellars.
The trend has emerged for the most famous wine producers in Italy to transform their cellars into architectural landmarks, by hiring world renowned architects to design avant-garde wineries.
The idea is to blend the efficiency offered by modern oenology with top-shelf designs.
In the last two years, Petra attracted more than 4000 visitors, who came to savor its wine but also to see the peculiar structure in which it is made.
“Around 20 percent of them didn’t know anything about wine and came here just to admire the structure’s design,” explained Edoardo Maggi, project coordinator at Petra winery in Tuscany. (source).
